When working with clients of every kind at every level, there is one question that elevates their work more than any other. That profound question is: What Is Most Important? This single concept, well understood, can change your effectiveness, impact, quality of results, and your entire professional destiny. Understanding what is most important will provide immense clarity, focus, and impact in every situation at every level, whether you are working on effective communication, leadership, client relationship issues, or any other area critical for business success.